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Gaudiplom für hervorragende Leistungen, iron cast

Gaudiplom für hervorragende Leistungen, iron cast Gaudiplom für hervorragende Leistungen, iron cast Gaudiplom für hervorragende Leistungen, iron cast

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'Gaudiplom für hervorragende Leistungen' ('Gau Certificate for Exceptional Accomplishment’)
Large cast iron plague designating the ‘Gau Certificate for Exceptional Accomplishment’.
Issued to the post office of the city of Winsen at 1 May 1942.
Plague with historical value, and aesthetical expressive design.

Provided on the back with two marks from foundry Preussag, the ‘Preussische Bergwerks- und Hütten AG‘, founded at October 9, 1923 in Berlin:
1. the Preussag-schield (the Prussian coat of arms from 1933 to 1935 consisting of an eagle with a swastika, sword and lightning bolts, and below a hammer and pick);
2.  the ‘Königliches Hüttenambt Gleiwitz’- stamp (crown and the letters HAG).

Left: the Preussag-schield.
Right: the ‘Königliches Hüttenambt Gleiwitz’- stamp.
  

Preussag advertising in the GDK-exhibition catalog 1941.



From Preussag into TUI…

In 1923 the Prussian state run coal mines, steel mills and salt works -not located in the Ruhr- were converted into stock corporations. Provided with a capital stock of 500.000 Goldmark ‘Preussag’ or the ‘Preussische Bergwerks- und Hütten Aktiengesellschaft’ entered into activity as a mining and steel company operating from Berlin (foundation October 9, 1923). Over time, the company grew out to an internationally operating conglomerate with interests in steel and other metals, mining, gas and oil exploration and production and other industrial activities. In 1997 the Preussag Group systematically repositioned itself. The acquisition of companies in tourism and the disposal of nearly all of its industrial operations created a new group, and in 2002 Preussag renamed itself TUI AG. Today Preussag Group/ TUI AG is an integrated European travel group, offering the full range of services, from its own fleets of charter airplanes to travel agencies, packaged tour operations, hotel and resort accommodations, and incoming services.


The iron Gaudiplom is offered including a:
- copy of the original award certificate of 1 May 1942, with individual dedication and other details;
- copy of letter of  29 April 1944 by Gauleiter Otto Telschow, confirming the reassignment of the award in 1944.

Copy of the original award certificate of 1 May 1942, with individual dedication and other details.





Copy of letter of  29 April 1944 by Gauleiter Otto Telschow, confirming the reassignment of the award in 1944.



Winsen, southern part of the metropolitan area Hamburg, is the capital of the district of Harburg, Lower Saxony. It is situated on the small river Luhe, near its confluence with the Elbe, approx. 25 km southeast of Hamburg, and 20 km northwest of Lüneburg. 


- condition : II  treated with a preserve (linseed oil and graphite, removable)              
- size : 54 x 52 cm    
- signed : two marks on the back of foundry Preussag
- type : iron cast, weight 16 kg                                     
- misc. I : with copies of original certificate of 1942 and reassigment letter of 1944 




Companies under National Socialism

‘Leistungskampf der Betriebe’ or ‘Battle of the Businesses’
As part of the synchronization of all state and social institutions under National Socialism (a process known as ‘Gleichschaltung’), the trade unions were dissolved in 1933 and their functions transferred to the Deutsche Arbeiters Front (DAF, German Labor Front). According to DAF’s philosophy, the German worker should become ‘an equal and respected member of the nation’. Intented was to unite working people, regardless of status or job, and to establish a National Socialist model for working life. A National Socialist company should be a living community, in which the factory leader and employee’s work together to promote its operational goals, for the common benefit of the entire economy and hence for the good of the people and the state. Company regulations governed working conditions, the care of employee’s, the maintenance of the factory community, and social welfare measures (‘Mahr exactly, -The history of a family enterprise since 1861’, 2017).
From 1935 onwards, the DAF department ‘Schönheit der Arbeit’ (‘Beauty of Labor’, founded in November 1933) organized campaigns to clean up and improve the workplaces of Germany’s industrial workers. Well known progressive campaigns by Beauty of Labor were ‘Sonne und Grün allen Schaffenden’ (‘Sun and Green for All Workers’), ‘Kampf dem Lärm’ (‘Battle against Noise’), ‘Gutes Licht –Gute Arbeit’ (‘Good Light – Good Work’) and ‘Gesunde Luft’ (‘Healthy Air’).

Gaudiplom and DAF-Leistungsabzeichen
In 1934 the concept of the ‘Leistungskampf der Betriebe’ (‘Battle of the Businesses’) was developed. From 1937 onwards the German Labor Front began awarding Gaudiplome to private and public institutions -industrial companies, banks, breweries, post offices- for outstanding achievement. The iron Gaudiplom plague -with the DAF emblem in the middle- was fixed to the wall of the institution earning the award. It was awarded for one year at the time. Only Aryan companies were able to get the award.
Similar to the Gaudiplom, the DAF issued from 1 May 1937 onwards four separate ‘Leistungsabzeichen’ (awards) for the following achievements:
- ‘Vorbildliche Berufserziehung’ (‘for Outstanding Vocational Training Programms’);
- ‘Vorbildliche Sorge um die Volksgesundheit‘ (‘for Outstanding Contribution to Public Health’);
- ‘Vorbildliche Heimstätten und Wohnungen‘ (‘for Providing Housing and Accommodation’);
- ‘Vorbildliche Förderung von Kraft durch Freude‘ (‘for Outstanding Support of the KdF organisation’).

‘NS-Musterbetrieb’ - National Socialist Model Company

Some of the companies awarded the Gaudiplom or one of the four DAF-Leistungsabzeichen, who demonstrated an ‘exemplary National Socialist attitude and structure’ were chosen to be ‘NS-Musterbetrieb’ (National Socialist Model Company), the highest honor. As well as rewarding performance, the ‘NS-Musterbetrieb’ award also contained a strong social element. In the words of the German Labor Front ‘It is the task of our German companies, in the interests of social and economic success, to achieve the right balance between leadership and economic endeavor, social performance and economic success’. At the instigation of the DAF, canteens, rest rooms, libraries, sports and sanitary facilities were set up in factories, and social evenings and factory sports days organized. The costs had to be borne by the businesses themselves.
The main assessment criteria for winning this ‘Model Enterprise Certificate’, determined by the DAF as well as by the Chambers of Industry, Commerce and Economics, included: the architecture and upkeep of the buildings; the design and maintenance of green spaces; the standard of work spaces, especially with regard to cleanliness, lighting, wall colours and ventilation’; the quality of bath- and washrooms;  the ornamentation of the factory’s interior with paintings and sculptures, and the provision and condition of canteens and community rooms, radio’s’, outdoor relaxation spaces, roof gardens equipped with spaces to sit and lie down, parade grounds, kindergartens, holiday homes, factory-owned flats for workers and homes for single mothers.
The NS-Musterbetrieb distinction, approved by Hitler on August 29, 1936, was awarded for one year at the time.

‘Kriegsmusterbetrieb’ – Exemplary War Company
After the outbrake of Wordl War II the social objectives of the National Socialist Model factory faded into the background.
In 1942 the NS-Musterbetrieb reward transitioned to the award of ‘Kriegsmusterbetrieb’ ('Exemplary War Company') and increased productivity, rationalization and labour savings became the main criteria.



Left: 'Schöne Arbeitsstätten - Grosse Arbeitsfreude' ('Clean Work Sites - Joy of Working'). Campaign poster of the DAF/KdF department ‘Schönheit der Arbeit’, 1934, depicting what a pleasant, cleaned up, well-mentained factory should look like compared to the sort of dirty, gloomy, chaotic site DAF/KdF wanted to eliminate.
Right: 'Arbeitsfreude durch grüne Werkhöfe' ('Joy of Working with green Workplaces'). Campaign poster of the DAF/KdF department ‘Schönheit der Arbeit’. Depicted in black and white in 'Arbeitertum. Blätter für Theorie und Praxis der Nationalsozialistische Betriebszellen Organisation', May 15, 1935; and in 'Die Form, Zeitschrift für Gestaltende Arbeit', Heft 7, 1935.
    

The 'Arbeitsfreude' campaign poster, displayed at the exhibition ‘Symptom Bauhaus’, September 2019 – January 2020, West Museumkwartier, former American Embassy, The Hague.



The 'Arbeitsfreude' campaign poster, displayed at the exhibition ‘Nazi Design’, Design Museum Den Bosch, The Netherlands, 8 September 2019 -1 March 2020. This world-wide highly publicized exhibition attracted over 130.000 visitors in six months. The exhibition was covered on the front page of the New York Times and Bild, and i.a. in the Guardian, Le Monde, Le Figaro, Paris Match, Spiegel, Welt, Tagesspiegel, El Pais and all Dutch newspapers. On television the exposition was covered i.a. by the ARD, ZDF, DW News, Aljazeera, AFP News Agency, SBS World News, and all mayor television chanels in The Netherlands. Because of the enormous popularity of the exhibition, the museum extended opening hours, opened its doors also on Mondays, and finally it extended the exhibition by 6 weeks.



Left: 'Sonne und Grün, allen Schaffenden' ('Sun and Green for All Workers’). Campaign poster of the DAF/KdF department ‘Schönheit der Arbeit’.
Right: 'Schönheit der Arbeit,  Wir Helfen Mit' ('Beauty of Labor, We Support').  Campaign poster of the DAF/KdF department ‘Schönheit der Arbeit’.
    

'Arbeitsfreude, durch saubere Waschräume' ('Joy of Working', with Clean Washing Rooms'). Campaign poster of the DAF/KdF department ‘Schönheit der Arbeit’.


'Arbeitsfreude, durch freundliche Werkplätze ('Joy of Working', with pleasant Workspaces'). Campaign poster of the DAF/KdF department ‘Schönheit der Arbeit’.
'Arbeitsfreude, durch schöne Werkkantinen'('Joy of Working', with nice Work Canteens'). Campaign poster of the DAF/KdF department ‘Schönheit der Arbeit’.
Both posters depicted in 'Die Form, Zeitschrift für Gestaltende Arbeit', Heft 7, 1935.


Two posters displayed at the exhibition 'Ehemals jüdischer Besitz‘, Stadtmuseum Munich, 2018.
Left: 'Leistungskampf der Deutschen Betriebe', campaign poster.
Right: poster of the exhibition 'Ausstellung Schönheit der Arbeit und die Arbeit in der Kunst', 1937, Munich. Size 119 x 84 cm.


The 'Leistungskampf' campaign poster, displayed at the exhibition ‘Nazi Design’, Design Museum Den Bosch, The Netherlands, 8 September 2019 -1 March 2020.



Worker affixing the Gaudiplom to the façade of the Berliner Bürgerbräu, Berlin’s oldest beer brewery (1753). Date unknown.


Gaudiplom awarded to the Leipziger Versicherungs Gemeinschaft am Dittrichring. Published in their company magazin on 1 June 1941.
 



'Leistungskampf der deutschen Betriebe', Decree of Hitler on August 29, 1936

'Betrieben, in denen der Gedanke der nationalsozialistischen Betriebsgemeinschaft im Sinne des Gesetzes zur Ordnung der nationalen Arbeit und im Geiste der Deutschen Arbeitsfront vom Führer des Betriebes und seiner Gefolgschaft auf das vollkommenste verwirklicht ist, kann die Auszeichnung "Nationalsozialistischer Musterbetrieb" verliehen werden. Die Auszeichnung erfolgt durch mich oder eine von mir beauftragte Stelle. der Deutschen Arbeitsfront. Die Verleihung der Auszeichnung erfolgt auf die Dauer eines Jahres, sie7 kann wiederholt erfolgen. Die Auszeichnung wird zurückgenommen, wenn die Voraussetzungen für diese Verleihung nicht mehr gegeben sind. Die Verleihung erfolgt am Nationalfeiertag des Deutschen Volkes und geschieht durch Aushändigung einer Urkunde an den Führer des Betriebes. Die Verleihungsurkunde hat die Gründe anzugeben, die für die Verleihung maßgebend sind. Ein Betrieb, dem die Auszeichnung "Nationalsozialistischer Musterbetrieb" verliehen ist, ist berechtigt, die Flagge der Deutschen Arbeitsfront mit goldenem Rade und goldenen Fransen zu führen. Die Verfügung tritt sofort in Kraft'.
München, 29 August 1936 gez. Adolf Hitler.'


Similar to the Gaudiplom, the DAF issued from 1 May 1937 onwards four separate ‘Leistungsabzeichen’ (awards) for the following achievements:
- ‘Vorbildliche Berufserziehung’ (‘for Outstanding Vocational Training Programms’);
- ‘Vorbildliche Sorge um die Volksgesundheit‘ (‘for Outstanding Contribution to Public Health’);
- ‘Vorbildliche Heimstätten und Wohnungen‘ (‘for Providing Housing and Accommodation’);
- ‘Vorbildliche Förderung von Kraft durch Freude‘ (‘for Outstanding Support of the KdF organisation’).


Displayed at the 'Internationalen Ausstellung Freude und Arbeit'
The four awards were displayed at the exhibition 'Der Internationalen Ausstellung Freude und Arbeit', Deutschlandhalle, Bukarest, June-July 1939. Depicted in the exhibition catalogue.


Left: Leistungsabzeichen ‘für Vorbildliche Förderung von Kraft durch Freude‘. Depicted in ‘Betriebliche Sozialpolitik der Deutsche Werke Kiel AG 1933-1945‘, 2000, Magisterarbeit by Daniel Bejamin Roth.
Right: Leistungsabzeichen ‘für Vorbildliche Heimstätten und Wohnungen‘. Depicted in ‘Betriebliche Sozialpolitik der Deutsche Werke Kiel AG 1933-1945‘, 2000, Magisterarbeit by Daniel Bejamin Roth.
  

Left: Leistungsabzeichen ‘für Vorbildliche Berufserziehung, depicted in a company magazine of Hille Werke AG, Dresden, July 1940 (magazine is in the possession of the Deutsches Historisches Museum).
Right: Leistungsabzeichen ‘für Vorbildliche Sorge um die Volksgesundheit‘. Depicted in the Süddeutsche Zeitung, 1938.
  



‘Nationalsozialistischer Musterbetrieb‘, zinc plague. Size 48,5 x 38,5 cm.


‘Nationalsozialistischer Musterbetrieb‘, plague depicted in ‘Herz oder Fassade, Frontberichte vom Leistungskampf saarpfälzischer Betriebe Paperback – 1939‘.



Plagues of Gaudiplom, Leistungsabzeichen (3 out of 4) and Musterbetrieb, depicted in ‘Das Dritte Reich, Dokumentarische Darstellung des Aufbaues der Nation‘, 1938.